Big data, analytics, blockchain and artificial intelligence among other technologies, are changing the rules, awakening new monetization and consumer engagement models.
In the following paper, we will analyze how these technologies impact and what is expected for the near future for managers, fans and other stakeholders involved in the game.
With the arrival of technology in sports, changes are beginning to be seen in monetization models, consumer engagement and also in the minds of those who manage the game.
Technology brings great benefits in this area, but many still do not know how to take advantage of them. Here you will find out more about these benefits.
1. Introduction: the sports industry and digital transformation.
2. Artificial intelligence and analytics: allies that improve sports performance.
3. A new experience for fans.
4. Blockchain and fan tokens: passion in cryptocurrency format.
5. E-sports: a new business model based on innovation.
6. Conclusions.
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