Companies have gigantic databases that grow second by second: every transaction, every action of a customer on a website, every ticket, every claim, every purchase, every sensor in a factory computer connected to an IoT device...to what happens inside a company, we must add the external movement: unstructured information contained in emails, in specialized sites and even in social networks
The most important thing, however, is not to accumulate data, but to have a collection, storage and analysis strategy that allows obtaining benefits for the business. That's what big data is all about
Download this eBook and discover the power of data to attract and retain customers.
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